Hi, I’m Anjali!

Welcome to my portfolio of design innovation projects! Scroll down to check them out.

My Approach

Human-Centered

I’m passionate about bridging the gap between empathy and innovation in the business world, and driven by a belief in the power of putting people at the heart of every solution.

Impact-Driven

I focus on creating solutions that deliver tangible value to users, enhancing their lives through effective and impactful experiences. By prioritizing outcomes that matter most to people, I strive to make a lasting difference.

5+ Years in Federal Consulting

in technology and project management

MBA + MS Design Innovation

from Northwestern Kellogg

5-Star Rated Writer/Designer

on Upwork.com

Airline Innovation

My Projects

For my M.S. Design Innovation capstone project, I worked with an international airline to research user needs and develop a new business travel experience.

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LifeQuest

In-Car AI Experience

As part of an experiential learning course for my MS Design Innovation, I worked with a large automobile brand to research user needs and develop an AI solution to meet them.

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Meat Snack Marketing

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For the 2023 Annual Kellogg Marketing Competition, I worked with Duke’s Smoked Sausages to create and execute a marketing plan that won us 1st place in the competition!

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Freelance Writing & Design

Writer Workflow Development

To stand up a team of new technical writers for the State Department, I analyzed existing processes to identify optimal integration points, iterating on the process based on client feedback.

Details coming soon!

As a passion project, I do freelance writing and design on Upwork.com, primarily working on deliverables such as blog articles, website copy, and slide decks.

Details coming soon!

Cybersecurity Marketing

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For the 2024 Northwestern Kellogg KTech Competition, I analyzed growth strategy for an international cybersecurity firm and provided strategic marketing recommendations.

Designed for the Stanford Center on Longevity, LifeQuest is a simulation game that helps individuals with developmental disabilities learn important life skills.

Open Innovation Optimization

As part of my MBA summer internship, I analyzed Open Innovation processes at a large consumer goods company and strategized on how to improve the impact of the Open Innovation team.

Details coming soon!

  • Your contribution to this class—discussing the alternative strategies with our group, crafting case memos, and articulating your point of view in class—was essential ... and helped raise the overall level of the discussion and enhance the key learnings.

    “Strategic Brand Marketing” Professor, 2024

  • "Your positive energy and resonating, thoughtful contributions inspire enhanced collaboration within your team."

    “Research, Design, Build” Professor, 2023

  • “Anjali is fantastic to work with. She is talented, engaging, great attitude, flexible and a great asset to our team! She will be working with us on many projects to come!”

    Freelance Client, 2022

  • “Anjali did a great job of organizing data and writing an engaging article that hit the right tone. We look forward to working with her again.”

    Freelance Client, 2022