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daily 0.75 2026-01-21 https://images.squarespace-cdn.com/content/v1/6543d042ac5db3053f1b696d/0eeca89e-d388-4fb1-822b-d3a303656802/Duke1.webp https://images.squarespace-cdn.com/content/v1/6543d042ac5db3053f1b696d/78da47d8-30a9-4624-b015-9de306b481b0/Duke2.webp https://images.squarespace-cdn.com/content/v1/6543d042ac5db3053f1b696d/95fa09bf-591f-43e5-9a20-cbb20ce24d77/Duke3.webp https://images.squarespace-cdn.com/content/v1/6543d042ac5db3053f1b696d/afe6e69d-be21-4933-9706-61158776f349/Duke4.webp https://images.squarespace-cdn.com/content/v1/6543d042ac5db3053f1b696d/e29a4924-0f9e-422b-bac4-dfcee7fbd028/Duke5.webp https://www.anjalikalavar.com/oldprojects daily 0.75 2025-03-12 https://www.anjalikalavar.com/oldprojects/incar-ai-experience monthly 0.5 2023-12-19 https://images.squarespace-cdn.com/content/v1/6543d042ac5db3053f1b696d/c08ea5d5-db6e-4441-9711-e05bd9811d2d/Picture1.png Old Projects - In-Car AI Experience Step 1 - Research Objectives: The first step of any good research project is defining what exactly you want to learn. My team and I developed a research framework to gain a holistic view of customers' car experiences. https://images.squarespace-cdn.com/content/v1/6543d042ac5db3053f1b696d/8347c8ab-777a-467e-b93c-3125ca7e643a/Picture1.png Old Projects - In-Car AI Experience Step 2 - Secondary Research: Here at RDB, we love boards and sticky notes! They're a quick and flexible way to communicate and organize ideas. We used the Social, Economy, Technology (SET) framework to shape our secondary research and findings. https://images.squarespace-cdn.com/content/v1/6543d042ac5db3053f1b696d/f6da664f-a822-4078-b090-3c1da6693441/Picture1.png Old Projects - In-Car AI Experience Step 3 - Primary Research: The best way to learn about your customer is to talk to them! Our mixed-method research approach included in-car interviews, personal immersion, and customer journey diaries. https://images.squarespace-cdn.com/content/v1/6543d042ac5db3053f1b696d/1fce4e1f-94f1-4cae-99ed-5fb6a138b4a6/Picture1.png Old Projects - In-Car AI Experience Step 4 - Insight Development: We synthesized our research data into insights that were interesting, relevant, and actionable. Then we developed frameworks to organize our insights and generated "How might we..." statements to drive our ideation. https://images.squarespace-cdn.com/content/v1/6543d042ac5db3053f1b696d/e7457c54-886c-41d9-9b38-00b4bd31371e/Picture1.png Old Projects - In-Car AI Experience Step 5 - Now comes the fun part - ideation! Using rapid visualization and brainstorming techniques, we brainstormed ideas to meet the user needs we identified earlier. https://images.squarespace-cdn.com/content/v1/6543d042ac5db3053f1b696d/4dc7d65e-18ad-469e-82da-06229db9ddf3/Picture1.png Old Projects - In-Car AI Experience Step 6 - Focusing In: We organized, consolidated, and narrowed down our ideas until we came to a team consensus on a singular concept (made up of multiple ideas). https://images.squarespace-cdn.com/content/v1/6543d042ac5db3053f1b696d/e7b1e304-86d3-4314-89b1-e04cabc00680/Picture1.png Old Projects - In-Car AI Experience Step 7 - Concept Development: Once we decided on our path forward, we built out our final concept and defined how it would fit into the customer journey. https://images.squarespace-cdn.com/content/v1/6543d042ac5db3053f1b696d/04cae210-21d7-42a6-985d-77e6acacaeea/Picture1.png Old Projects - In-Car AI Experience Step 8 - Bringing our Idea to Life: In order to effectively communicate our idea and its benefits to our client, we developed a storyboard that showcased an example in-car customer journey. https://images.squarespace-cdn.com/content/v1/6543d042ac5db3053f1b696d/32c3b7a1-556d-4a44-ae97-6c2cda381d7c/Picture1.png Old Projects - In-Car AI Experience Step 9 - Business Strategy: To complete the "desirability, feasibility, viability" framework, we built out the business model canvas to express our concept's value proposition, costs and revenues, customer segments, key activities, and future roadmap. https://www.anjalikalavar.com/oldprojects/meat-snack-marketing monthly 0.5 2023-12-20 https://images.squarespace-cdn.com/content/v1/6543d042ac5db3053f1b696d/6f2463d3-c692-4eb9-9b37-2fc9576e7e45/Picture1.png Old Projects - Meat Snack Marketing Who is Duke's? To get an idea of the brand positioning, character, and purpose, we spoke with our brand team partners, reviewed brand materials provided to us, and conducted competitive analyses. We landed on a wholesome, fresh, and bold brand vibe. https://images.squarespace-cdn.com/content/v1/6543d042ac5db3053f1b696d/897c9804-efef-4e6a-bdff-3c8e80bdf6f6/Screenshot+2023-12-19+at+10.53.03+AM.png Old Projects - Meat Snack Marketing Who is the Kellogg consumer? Since the competition involved selling our product specifically to the Kellogg community, we conducted a survey of 112 Kellogg community members, as well as interviews with a smaller subset of that sample, to establish their snacking habits and priorities. After analyzing this data, we were able to lay out the Kellogg snacker landscape, differentiating between those who value health and those who value flavor, as well as their snacking frequencies. https://images.squarespace-cdn.com/content/v1/6543d042ac5db3053f1b696d/6fdd748e-445e-4155-94db-653321deece1/Screenshot+2023-12-19+at+10.59.35+AM.png Old Projects - Meat Snack Marketing Who should we target? To answer this question, we researched Google search trends to identify macro trends in the snacking industry and performed competitive analyses to determine where Duke's could perform best. We decided to position Duke's as "the brand of premium meat snacks that satisfies cravings because of its wholesome flavor and heartiness" and to target our market segments that value snack flavor over health benefits. https://images.squarespace-cdn.com/content/v1/6543d042ac5db3053f1b696d/1703006262257-NBB8A0QH4WDSGPFJ8W70/IMG_2913.jpg Old Projects - Meat Snack Marketing The Marketing Mix (Product and Price): Utilizing price pack architecture, we priced individual bags as well as value bundles and a special branded case pack based on our estimated COGS and what we expected our competitors to charge. https://images.squarespace-cdn.com/content/v1/6543d042ac5db3053f1b696d/8bae91cd-6dc0-44b6-8791-5ac1e07f3f2d/IMG_3892.jpg Old Projects - Meat Snack Marketing The Marketing Mix (Place and Promotion): The AKMC culminated in a final selling event where each team competed to sell the most product and gain the most margin from Kellogg consumers. In the week leading up to the event, we utilized various promotional tactics including newsletter and email blasts, social media posting, and a coupon scavenger hunt. In the design of our sales booth, we aimed to capture the wholesome, fresh, and hardworking personality of Duke’s with a farmer's market inspired display that offered free product samples and suggested cheese and dip pairings.